We turn business relationships into partnerships.
The use of disruptive technologies is more important than ever for retailers. Our customers are increasingly digital, and it is a priority for us to open digital interaction channels. Our dynamic inventory, evolving through the seasons and trends, and our large store formats are ideal to interact with customers directly through their phones, and we look forward to making the shopping experience more exciting for customers by providing personalized and relevant interactions based on where they stand in the store.
With the use of Beacon technology, we hope to transform the shopper experience of our consumers at POS. beaconsmind® supports Unilever in the technical implementation with its many years of know-how and the provision of its beaconsmind Suite Software .
Thanks to beaconsmind, our creatives will be able to design innovative experiences as customers browse through our stores, and therefore not only bridge the gap in experiences between online and offline, but also lift the innovative printing, opulent aesthetic, and animalier spirit of our brand, which is exceptional to experience in person.
As the first fashion retailer in Switzerland, we use iBeacons in all our stores and use the beaconsmind Suite to transform data and make it usable. We can now offer our customers an even better shopping experience via the the Gallery App, and better reach them, to thank them for their loyalty in the form of personalized offers that they receive via push messages on their smartphones.