The increasing prevalence of shoppers utilizing their mobile devices in-store has contributed to the rapid growth of the Beacon industry. To capitalize on customers’ receptivity to advertising while they are actively shopping, businesses might take advantage of this heightened purchasing intent. Discover effective in-store marketing solutions to boost sales and improve customer experience.   In-store […]

Looking to boost your retail store marketing and sales? Retail marketing enables your company to build relationships with clients, reach a wider audience, and share your brand’s narrative. It can also be used to set you apart from your peers. From the standpoints of the store and the customer, smart retail solutions are essential to commerce. […]

Beacon-based marketing is currently highly well-liked as a technique to engage customers across industries, particularly in marketing and retail, because it is simply effective, simple to use, and reasonably priced. Beacons use proximity technology to detect nearby human presence as a component of indoor and outdoor positioning systems and the Internet of Things (IoT). They […]

High-tech technologies on the retail floor assist keep tabs on stock, manage orders, run promotions, and keep tabs on prices. Enhancing the in-store shopping experience is one way in which consumer tracking systems can boost happiness and loyalty. With the use of instore marketing technology, executive-level planning and decision-making have improved significantly. Warehouse management, pricing, […]

One must have a firm grasp on the meaning of “shopper insight” before engaging in any discussion of the topic. These are the nuggets of information that shed light on the thought processes and behaviours of consumers who have used or are considering using your products and services. Just like any other piece of market […]

Push Notifications For Marketing Did you know that increasing your number of subscribers raises your brand’s profile in the eyes of potential customers and boosts your bottom line? Customers in the era of GDPR do not enjoy being bombarded with unsolicited emails and messages. Therefore, push notifications are a viable option because they are based […]

Customer Data Driven Marketing Tools “Benefits – Challenges” To develop a successful marketing strategy, many businesses now employ a method known as “data-driven marketing“, which involves poring over massive databases using data driven marketing tools based on information about customers’ tastes and the products they buy. Importance/Benefits You can more precisely target your consumer by […]

Latest Retail Technology to Watch in 2023 With the advent of contactless technology, new retail entrepreneurs are confronted with a deluge of expectations and opportunities. Payments are not the only convenience available here; a diverse range of technology may transform the retail purchasing experience into a simple, quick, and efficient procedure. Machine learning apps and […]

Retailers who are more visible in the digital age get more businesses. To cover the customers in the proximal areas, geo location based advertising is useful for these retailers to be easily discoverable. Daily foot traffic is the target for this Omni channel routing strategy. So, businesses are customizing their ad content based on the weather, […]

Emerging Technologies Shaping the Future of Retail Industry Omni channel retailing Retailers are shifting from land-based conventional stores towards digital platforms to sell their items. The best example is nothing but the fashion industry. Most of the fashion industry sellers are getting digital platforms to sell both online and also offline. This has increased the […]