in store technology

Retail Store Marketing

Looking to boost your retail store marketing and sales? Retail marketing enables your company to build relationships with clients, reach a wider audience, and share your brand’s narrative. It can also be used to set you apart from your peers. From the standpoints of the store and the customer, smart retail solutions are essential to commerce. It refers to the application of smart retail technology to business that provides customers with a secure, quick, efficient, and easy shopping experience. Let’s discuss some retail marketing strategies, tactics, and current trends that can increase sales.


Utilize social media:

When discussing social media and retail, the most consumer-centric networks come to mind, such as Facebook, Pinterest, and Instagram, which are ideal for businesses looking for new clients. You can advertise your goods, provide regular updates to your clientele, use live broadcasting features to forge deep connections, and organise on-platform events.


Simplifying store navigation and indoor placement:

The most recent development in retail technology, known as IPS (Indoor Positioning Systems), helps users find their way around places where GPS is not useful. The IPS system tracks the location of the customers using the store’s official app and provides them with personalised recommendations for offers and products on their cellphones.


Augmented reality can improve the experiences of both employees and customers:

The rebranding of Facebook into Meta has increased the significance of augmented reality, which already plays a significant role in shopping. For the customers, it offers more immersive and consistent digital experiences.


Smart store automation with artificial intelligence:

AI is another retail marketing innovation. In the retail sector, it can provide a number of advantages, including inventory management, demand forecasting, and consumer behaviour analysis. Self-checkout has evolved considerably with IoT and AI.


Utilize your in-store resources:

The sole goal of retail marketing is to exploit customers’ in-store experiences to increase product and brand recognition. When you own a brick and mortar retail store, you must employ certain methods to get customers in. These consist of employee training, window displays, curbside displays, collaborations and partnerships, virtual or in-store events, in-store merchandising, and loyalty and referral schemes.


Contact Beaconsmind right away to see how we can assist you in making wiser business decisions if you are having trouble coming up with ideas for enhancing your retail store marketing.